Tobias Meier, working under the name 2b+photo, is a photographer whose passion is storytelling. Tobias specializes in capturing the essence of a brand and the latest collection into frame.

He has been awarded over 100 international photography awards, primarily in the categories Fashion and Advertising. He has also been awarded for Conceptual, Photo Manipulation and Fine Art.

With a background in feature filmwork and a Masters Degree in Art from the University of Portsmouth, 2b+photo brings a deep understanding of translating stories, ideas and concepts into the art of photography.

Located in Vancouver, B.C. with a second base in Paris, 2b+photo shoots both locally and around the world.

Creating original concepts for campaigns, advertising, lookbooks, e-commerce, still life, and video; both on location and in the studio.

Developing visual strategies for all brand content purposes, including media, social media, websites, print, and in-store. Ensuring all content is eye catching and motivating while adhering to photographic criteria and brand aesthetics.

Assembling creative teams and arranging every shot and supervising the set, models, stylist, and hair and makeup artists.

Working alongside internal teams supporting or fully managing the production of the shoot, including crew, locations, props and set design.

Delivering final image and brief for editing and retouching to external retouchers or the possibility of personal execution if preferred.

Collaborating with in-house production team on final color correcting and placement across all customer touch points – online, social, print, in-store and sending to press.